Social Media Advice for Dermatologists.

Abstract

This study focuses on how skincare professionals, such as dermatologists, plastic surgeons, and dermal clinicians, can apply strategies in publishing credible social media content related to the skin. The study interviewed 10 participants and asked questions about the skincare advice they seek from social media. Analysis of the results revealed the prominent themes of education, delivery of information, credibility, trustworthiness, and relatability; however, visual characteristics of how the information was presented, formed the most significant theme. The risk of the public following advice from nonprofessionals on social media includes miscommunication of ideas and adverse reactions that could result in undesirable outcomes; hence, skincare professionals should include correct advice while producing social media content.