{"title":"Musical congruity in sports: enhancing team branding in esports and traditional sports","authors":"Yongjin Hwang, Khalid Ballouli","doi":"10.1080/14413523.2024.2404722","DOIUrl":null,"url":null,"abstract":"In the realm of sports team branding, the efficacy of brand anthems remains an unexplored yet crucial dimension. This study investigates the impact of musical congruity in distinct contexts: esport...","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":"107 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2024-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2024.2404722","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
In the realm of sports team branding, the efficacy of brand anthems remains an unexplored yet crucial dimension. This study investigates the impact of musical congruity in distinct contexts: esport...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
