Linguistic landscape in George Town, Malaysia: Language visibility in a postcolonial and globalized context

Abstract

The visibility of languages in the linguistic landscape reflects various aspects of linguistic diversity and dynamics in a given territory, signifying social interactions, identities, and power relationships among ethnic groups. However, postcolonial acontexts with widespread use of ethnic minority languages and the coexistence of state-sponsored national languages with precolonial official languages in the era of globalization have received limited research. This paper investigates the visibility of language in three neighbourhoods in George Town, Malaysia, a former administrative city under British governance, focusing on language visibility within three distinct neighborhoods: Chinatown, Little India, and the Beach Street. The study reveals a complex interplay of languages, highlighting the predominance of English as an information carrier and a symbol of modernity, alongside the increasing prominence of Chinese and the lesser visibility of Tamil and underrepresentation of other minority languages. The research underscores the ethnic boundaries between the vibrant enclaves of Little India and Chinatown, while Beach Street serves as a multicultural space reflecting a blend of local and global influences.