User language and cultural product innovation: insights from the global mobile gaming industry

IF 8.6 1区 管理学 Q1 BUSINESS Journal of International Business Studies Pub Date : 2024-10-29 DOI:10.1057/s41267-024-00752-0
Pengxiang Zhang, Jingtao Yi, Chao Niu, Eric Yanfei Zhao, Sali Li
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Abstract

Traditional studies on cultural industries have emphasized localized innovation rooted in cultural products’ countries of origin. While this research acknowledges the significance of production origin, the digital transformation of cultural industries has shifted the landscape of cultural product innovation from traditional localized processes to a more globalized and democratic approach by engaging users worldwide. However, there is a notable gap in understanding demand-side variations in users from different countries, particularly as digitalization allows global users’ languages to convey diverse linguistic inputs. To address this gap, we investigate how users’ future-time reference (FTR) across countries influences the pace of cultural product innovation in the mobile gaming industry. Analyzing a global sample of 7787 mobile games, we find that in countries where gamers predominantly use weak FTR languages, their communication exhibits proximate temporal framing, prompting the introduction of new gaming content at a faster pace. Further, the effectiveness of such FTR framing becomes more pronounced when publishers pay close attention to or are familiar with gamers’ languages. These findings contribute important insights for research on country of origin and cultural industries and for managers to better engage users to drive cultural product innovation.

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用户语言与文化产品创新:全球移动游戏产业的启示
传统的文化产业研究强调植根于文化产品原产国的本地化创新。虽然这项研究承认文化产品原产地的重要性,但文化产业的数字化转型已经将文化产品创新的格局从传统的本地化过程转变为更加全球化和民主化的方式,让全世界的用户都参与进来。然而,在理解不同国家用户需求方面的差异方面存在着明显的差距,尤其是数字化使全球用户的语言能够传递不同的语言输入。为了弥补这一不足,我们研究了不同国家用户的未来时间参照(FTR)如何影响移动游戏行业的文化产品创新步伐。通过分析全球 7787 款移动游戏的样本,我们发现,在游戏玩家主要使用弱未来时间参照语言的国家,他们的交流表现出近似的时间框架,从而促使新游戏内容的推出速度加快。此外,当发行商密切关注或熟悉游戏玩家的语言时,这种 FTR 框架的效果会更加明显。这些发现为原产国和文化产业研究以及管理者更好地吸引用户推动文化产品创新提供了重要启示。
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来源期刊
CiteScore
16.20
自引率
10.30%
发文量
84
期刊介绍: The Selection Committee for the JIBS Decade Award is pleased to announce that the 2023 award will be presented to Anthony Goerzen, Christian Geisler Asmussen, and Bo Bernhard Nielsen for their article titled "Global cities and multinational enterprise location strategy," published in JIBS in 2013 (volume 44, issue 5, pages 427-450). The prestigious JIBS Decade Award, sponsored by Palgrave Macmillan, recognizes the most influential paper published in the Journal of International Business Studies from a decade earlier. The award will be presented at the annual AIB conference. To be eligible for the JIBS Decade Award, an article must be one of the top five most cited papers published in JIBS for the respective year. The Selection Committee for this year included Kaz Asakawa, Jeremy Clegg, Catherine Welch, and Rosalie L. Tung, serving as the Committee Chair and JIBS Editor-in-Chief, all from distinguished universities around the world.
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