When marketplaces fail: How market challenged consumers navigate the marketplace

IF 9.5 1区 管理学 Q1 BUSINESS Journal of the Academy of Marketing Science Pub Date : 2024-10-31 DOI:10.1007/s11747-024-01062-5
Samantha N. N. Cross, Akon E. Ekpo
{"title":"When marketplaces fail: How market challenged consumers navigate the marketplace","authors":"Samantha N. N. Cross, Akon E. Ekpo","doi":"10.1007/s11747-024-01062-5","DOIUrl":null,"url":null,"abstract":"<p>This paper examines the challenges permeating the experiences and strategies of market challenged consumers (MCCs). We employ a multi-method approach, combining discourse analysis of personal reflection essays with grounded theory analysis of interview data in the context of consumers with disabilities. Findings reveal that MCCs experience both material and social marketplace challenges that shape three distinct yet interrelated tensions: desiring normality while needing accommodation, managing visibility while needing acknowledgement, and negotiating privacy while needing to participate. We demonstrate that MCCs enact coping strategies (reconciling and (re)positioning identity, counterbalancing (in)visibility, and armoring themselves) which subsequently both mitigate and reinforce inner tensions. This study argues that the marketplace must intervene, given the incessant nature of the challenges, inner tensions and resulting coping strategies, thus shifting the onus of coping from the MCC to the marketplace. We provide theoretical and managerial implications to better understand how marketplaces can alleviate MCCs’ marketplace challenges.</p>","PeriodicalId":17194,"journal":{"name":"Journal of the Academy of Marketing Science","volume":"7 1","pages":""},"PeriodicalIF":9.5000,"publicationDate":"2024-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Academy of Marketing Science","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11747-024-01062-5","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

This paper examines the challenges permeating the experiences and strategies of market challenged consumers (MCCs). We employ a multi-method approach, combining discourse analysis of personal reflection essays with grounded theory analysis of interview data in the context of consumers with disabilities. Findings reveal that MCCs experience both material and social marketplace challenges that shape three distinct yet interrelated tensions: desiring normality while needing accommodation, managing visibility while needing acknowledgement, and negotiating privacy while needing to participate. We demonstrate that MCCs enact coping strategies (reconciling and (re)positioning identity, counterbalancing (in)visibility, and armoring themselves) which subsequently both mitigate and reinforce inner tensions. This study argues that the marketplace must intervene, given the incessant nature of the challenges, inner tensions and resulting coping strategies, thus shifting the onus of coping from the MCC to the marketplace. We provide theoretical and managerial implications to better understand how marketplaces can alleviate MCCs’ marketplace challenges.

Abstract Image

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
当市场失败时:面临市场挑战的消费者如何驾驭市场
本文探讨了市场挑战消费者(MCCs)的经验和策略中所面临的挑战。我们采用了多种方法,将个人反思文章的话语分析与残疾消费者访谈数据的基础理论分析相结合。研究结果表明,市场障碍消费者经历了物质和社会两方面的市场挑战,形成了三种截然不同但又相互关联的紧张关系:既渴望正常,又需要便利;既需要认可,又需要管理能见度;既需要参与,又需要协商隐私。我们证明,流动社区制定的应对策略(协调和(重新)定位身份、抵消(不)可见性以及保护自己)既缓解又加强了内在的紧张关系。本研究认为,鉴于挑战、内心紧张和由此产生的应对策略的持续性,市场必须进行干预,从而将应对的责任从 MCC 转移到市场。我们提供了理论和管理方面的启示,以更好地理解市场如何缓解 MCC 的市场挑战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
30.00
自引率
7.10%
发文量
82
期刊介绍: JAMS, also known as The Journal of the Academy of Marketing Science, plays a crucial role in bridging the gap between scholarly research and practical application in the realm of marketing. Its primary objective is to study and enhance marketing practices by publishing research-driven articles. When manuscripts are submitted to JAMS for publication, they are evaluated based on their potential to contribute to the advancement of marketing science and practice.
期刊最新文献
How generative AI Is shaping the future of marketing The impact of analyst stock recommendations on firms’ relative exploration orientation Shifting perspectives: How communicating user innovations’ self-focus enhances adoption There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research Expressions of customer rumination in online posts and firm responses
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1