Colin Donaldson , Jorge Villagrasa , Joaquin Alegre , Eric W. Liguori
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引用次数: 0
Abstract
Start-ups in dynamic industries frequently pivot their focus, which can help them develop a clear strategic position and subsequently generate a competitive advantage. Whether to pivot or persevere becomes a real-time, critical, and multifaceted decision involving the founder, firm, and environment, but little is known about this complex interplay. Through an explorative case study, we tracked the founding, survival, and growth of Codigames, a high-performing Valencia-based mobile gaming start-up. We combine entrepreneurial leadership, decision-making, and perspective-taking theories to generate insight into critical moments in the start-up's lifepath, contributing to research on the contextualisation of entrepreneurship decision-making under uncertainty.
期刊介绍：
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.
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