This article presents a model of how farmers choose to custom hire for pest control. The decision-making process is illustrated through a discrete choice experiment conducted via a pilot survey of soybean growers in Michigan, Illinois, and Indiana. Farmers responded to a hypothetical pest infestation by choosing between custom operators, spraying on their own, or leaving the field to its fate.
RESULTS
Among farmers who choose to spray, the mean willingness to pay for marginal increases in timeliness (as defined as the chance of late spraying) ranges from 37 to 52 cents per acre. We also find that farmers more averse to risk are more sensitive to custom operator timeliness and that farmers with better-developed social networks are less sensitive to the risk of delay.
期刊介绍:
Pest Management Science is the international journal of research and development in crop protection and pest control. Since its launch in 1970, the journal has become the premier forum for papers on the discovery, application, and impact on the environment of products and strategies designed for pest management.
Published for SCI by John Wiley & Sons Ltd.