The application and impact of artificial intelligence technology in graphic design: A critical interpretive synthesis.

Abstract

In the field of graphic design, the application of Artificial Intelligence (AI) is reshaping the design process. This study employs the Critical Interpretive Synthesis (CIS) approach to explore the impacts and challenges of AI on graphic design. Through a comprehensive review of 33 papers, this research reveals four research paradigms of AI in graphic design: Artificial Intelligence Driven Design Automation and Generation (AIDAG), Artificial Intelligence Assisted Graphic Design and Image Processing (AGDIP), Artificial Intelligence in Art and Creative Design Processes (AACDP), and Artificial Intelligence Enhanced Visual Attention and Emotional Response Modeling (AVERM). These paradigms demonstrate the multidimensional role of AI in design, ranging from automation to emotional interaction. The findings suggest that AI serves a dual role as both a design tool and a medium for innovation. AI not only enhances the automation and efficiency of the design process but also fosters designers' creative thinking and understanding of users' emotional needs. This study also proposes a path for the application of the four paradigms in the graphic design process, providing effective design ideas for future design workflows.