Examining the Empirical Relationship Between Quality of Service (QoS) and Trust Mechanisms of Cloud Services

Abstract

Service selection has emerged as a prominent challenge due to the flourishing demand for computing services and the dynamic nature of its resources. The increasing demand for cloud services makes it challenging to choose a provider offering equal services and facilities at costs that match those of competing providers. Apart from educating customers in the process of choosing cloud services, trust mechanisms include user reviews, reputation systems, and certifications assist to boost consumers' confidence in cloud services. The service measurement index (SMI) offers a disciplined framework combining both functional and non-functional quality of service indicators concurrently, therefore easing decision-making. The main emphasis of the research is on the fundamental elements influencing the choice of cloud services in the present environment, the identification of extra characteristics of cloud services transcending SMI, and the identification of the most suitable approach for some services. By means of the measurement of customer enjoyment and experience, QoS traits provide some insight on the impact of trust mechanisms on service acceptance. Comparisons of SMI and QoS measurements before and after trust mechanism deployment provide insightful analysis. Empirical research guides these comparisons. This study aims to clarify the interactions among QoS, trust mechanisms, and cloud service adoption as well as highlight the implications these elements have for customers and service providers. Furthermore, presented in this paper is an algorithm using a comprehensive method to trust estimation in order to ascertain the degree of confidence worthiness of certain people.