Orthodontic practice marketing: The orthodontist and laypeople's perspective.

Q2 Dentistry Journal of Orthodontic Science Pub Date : 2024-11-25 eCollection Date: 2024-01-01 DOI:10.4103/jos.jos_37_24

Esraa S Jasim, Noor S M Alnuaimy, Mushriq Abid, Arkadiusz Dziedzic

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Abstract

Objective: This study aimed to comparatively evaluate the perceptions of laypeople and orthodontists regarding the usefulness of orthodontic practice websites (OPWs) and Internet-based social media (ISM) and to assess whether the content, features, and design of these online information sources meet the expectations of laypeople compared to orthodontists.

Material and methods: A cross-sectional, nationwide study was conducted using a pretested and validated electronic questionnaire administered separately to specialist orthodontists and laypeople. A total of 136 orthodontists and 1038 laypeople voluntarily participated. The willingness of specialists to adopt a modern approach to promoting OPWs is explored, and the essential information that should be included in ISM is identified.

Results: Most orthodontists (52.9%) and laypeople (88.2%) preferred face-to-face communication over online content searching. Both groups consistently identified "contact details" and "types of treatment" as crucial information to be presented on OPWs. Facebook and Instagram were the most popular platforms among both orthodontists and laypeople.

Conclusions: Both specialist orthodontists and laypeople should increasingly utilize OPWs due to their comprehensive benefits.

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正畸实践营销：正畸医师和外行人的视角。

目的：本研究旨在比较评估门外汉和正畸医生对正畸实践网站（opw）和基于互联网的社交媒体（ISM）的有用性的看法，并评估这些在线信息源的内容、特征和设计是否符合门外汉和正畸医生的期望。材料和方法：一项横断面的全国性研究使用预先测试和验证的电子问卷进行，分别对专业正畸医生和外行人进行管理。共有136名正畸医生及1038名普通市民自愿参与。探讨了专家们是否愿意采用现代方法来促进OPWs，并确定了应列入ISM的基本信息。结果：大多数正畸医师（52.9%）和外行人（88.2%）更倾向于面对面交流，而非在线内容搜索。两个小组一致认为，“联系方式”和“治疗类型”是opw应提供的关键信息。Facebook和Instagram是正畸医生和门外汉中最受欢迎的平台。结论：由于OPWs的综合效益，专业正畸医师和普通民众都应越来越多地使用OPWs。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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