Crowdfunding food waste related campaigns: The role of waste hierarchy classification and target market

IF 6.9 2区经济学 Q1 BUSINESS, FINANCE Finance Research Letters Pub Date : 2025-01-04 DOI:10.1016/j.frl.2025.106745

Ciro Troise , Stefania Testa , Enrico Battisti , Silvano Cincotti

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Abstract

This exploratory research investigates the success factors of food waste-related products and services in crowdfunding campaigns by focusing on two key aspects: the type of solution suggested in terms of waste management hierarchy classification (prevention versus reuse/recycle) and the target market (niche versus mass market). Specifically, 122 food waste-related campaigns launched on Kickstarter from 2009 to 2019 have been analyzed. Results show that 1) campaigns offering food waste prevention solutions are more successful than those offering other solutions and 2) campaigns offering mass market products/services are more successful than those targeting niche markets. Based on these findings, this paper contributes to the current crowdfunding literature, especially the stream focused on the sustainability, by addressing a neglected topic, namely the food waste, and offering valuable insights for projects’ proponents and other stakeholders (e.g. platform managers and authorities). Additionally, this research provides contributions to theory, in particular on the key role of the wisdom of crowd in crowdfunding campaigns’ contexts.

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食物垃圾众筹活动：垃圾等级分类和目标市场的作用

这项探索性研究通过关注两个关键方面来调查众筹活动中与食物垃圾相关的产品和服务的成功因素：根据废物管理层次分类（预防与再利用/回收）和目标市场（利基市场与大众市场）提出的解决方案类型。具体来说，他们分析了2009年至2019年在Kickstarter上发起的122项与食物浪费相关的活动。结果表明：1)提供食物浪费预防解决方案的活动比提供其他解决方案的活动更成功；2)提供大众市场产品/服务的活动比针对利基市场的活动更成功。基于这些发现，本文通过解决一个被忽视的话题，即食物浪费，并为项目支持者和其他利益相关者（例如平台经理和当局）提供有价值的见解，为当前的众筹文献，特别是关注可持续性的流做出了贡献。此外，本研究为理论提供了贡献，特别是在众筹活动背景下人群智慧的关键作用。

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来源期刊

Finance Research Letters BUSINESS, FINANCE-

CiteScore

11.10

自引率

14.40%

发文量

863

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