Crowdfunding food waste related campaigns: The role of waste hierarchy classification and target market

IF 7.4 2区经济学 Q1 BUSINESS, FINANCE Finance Research Letters Pub Date : 2025-01-04 DOI:10.1016/j.frl.2025.106745

Ciro Troise, Stefania Testa, Enrico Battisti, Silvano Cincotti

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Abstract

This exploratory research investigates the success factors of food waste-related products and services in crowdfunding campaigns by focusing on two key aspects: the type of solution suggested in terms of waste management hierarchy classification (prevention versus reuse/recycle) and the target market (niche versus mass market). Specifically, 122 food waste-related campaigns launched on Kickstarter from 2009 to 2019 have been analyzed. Results show that 1) campaigns offering food waste prevention solutions are more successful than those offering other solutions and 2) campaigns offering mass market products/services are more successful than those targeting niche markets. Based on these findings, this paper contributes to the current crowdfunding literature, especially the stream focused on the sustainability, by addressing a neglected topic, namely the food waste, and offering valuable insights for projects’ proponents and other stakeholders (e.g. platform managers and authorities). Additionally, this research provides contributions to theory, in particular on the key role of the wisdom of crowd in crowdfunding campaigns’ contexts.

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来源期刊

Finance Research Letters BUSINESS, FINANCE-

CiteScore

11.10

自引率

14.40%

发文量

863

期刊介绍： Finance Research Letters welcomes submissions across all areas of finance, aiming for rapid publication of significant new findings. The journal particularly encourages papers that provide insight into the replicability of established results, examine the cross-national applicability of previous findings, challenge existing methodologies, or demonstrate methodological contingencies. Papers are invited in the following areas: Actuarial studies Alternative investments Asset Pricing Bankruptcy and liquidation Banks and other Depository Institutions Behavioral and experimental finance Bibliometric and Scientometric studies of finance Capital budgeting and corporate investment Capital markets and accounting Capital structure and payout policy Commodities Contagion, crises and interdependence Corporate governance Credit and fixed income markets and instruments Derivatives Emerging markets Energy Finance and Energy Markets Financial Econometrics Financial History Financial intermediation and money markets Financial markets and marketplaces Financial Mathematics and Econophysics Financial Regulation and Law Forecasting Frontier market studies International Finance Market efficiency, event studies Mergers, acquisitions and the market for corporate control Micro Finance Institutions Microstructure Non-bank Financial Institutions Personal Finance Portfolio choice and investing Real estate finance and investing Risk SME, Family and Entrepreneurial Finance