“(Virtuous) Wives Don’t Have Anything to Hide”: Understanding Digital Privacy Perceptions and Behavior of Married Women in Rural India

Abstract

This study explores digital privacy perceptions and behaviors among married women in rural India, a rapidly expanding demographic of mobile media and Internet users in the Global South. This ethnographic study found that women’s experience of privacy entails balancing between norms related to “hide” and “having nothing to hide.” Specifically, conflicting practices of avoiding online visibility while sharing passwords and accounts with family members exist to conform to their expected gender performance. The study highlights the dual nature of privacy practices that relate to the horizontal dimensions of privacy among the study participants. Limited digital literacy levels affect their perception of privacy, with vertical dimensions absent from the discussions.