Steering decisions: Exploring the impact of perceived value and perceived risk on consumer intentions for adopting driverless cars in China

Abstract

For the sustainable evolution and cutting-edge advancements in driverless cars, a profound comprehension of consumer acceptance is paramount for both automotive manufacturers and policymakers. The comprehensive study delves deeply into the underlying factors influencing consumers' behavioral intentions towards driverless cars emphasizing perceived value and perceived risk. These two constructs are both conceptualized as formative second-order structures, encompassing the basic components of perceived value and perceived risk. The empirical findings reveal a positive correlation between perceived value and consumers' behavioral intention to use driverless cars, whereas perceived risk exhibits a negative correlation. Furthermore, the study validates that travel experience positively moderates the impact of perceived value on behavioral intention. To foster the adoption of driverless cars, measures should be taken to enhance consumers' perception of value and mitigate potential risks associated with their usage.