{"title":"Jalaiah Effect: A Story of a Stolen Dance on TikTok and Trans-Platformization of Ignorance","authors":"Mariam Betlemidze","doi":"10.1177/20563051251317765","DOIUrl":null,"url":null,"abstract":"This article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical Technocultural Discourse Analysis, this article operationalizes the concept of trans-platformization. It examines race-technology entanglements as they manifest during trans-platformization, highlighting the illusory progress in recognizing Black creators and the resistance against a predominantly White, techno-capitalist patriarchy. The tensions arising from these complexities intensify the demand for a more nuanced understanding of ignorance as the affordance of trans-platformization and the potential pivot point for speculative hope.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"46 1","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2025-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051251317765","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This article explores how ignorance becomes a cultural affordance of trans-platformization, focusing on the Renegade dance’s evolution into a viral sensation that fueled TikTok’s rise and launched new teenage influencers. Employing new materialist feminist theory, Actor-Network Theory, and Critical Technocultural Discourse Analysis, this article operationalizes the concept of trans-platformization. It examines race-technology entanglements as they manifest during trans-platformization, highlighting the illusory progress in recognizing Black creators and the resistance against a predominantly White, techno-capitalist patriarchy. The tensions arising from these complexities intensify the demand for a more nuanced understanding of ignorance as the affordance of trans-platformization and the potential pivot point for speculative hope.
期刊介绍：
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
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