Exploring user engagement by diagnosing visual guides in onboarding screens with linear regression and XGBoost

IF 3.7 2区工程技术 Q1 COMPUTER SCIENCE, HARDWARE & ARCHITECTURE Displays Pub Date : 2025-02-04 DOI:10.1016/j.displa.2025.102975

Lik-Hang Lee , Kit-Yung Lam , Pan Hui

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Abstract

Onboarding screens are regarded as the first service point when a user experiences a new application, which presents the key functions and features of such an application. The User Interface (UI) walkthroughs, product tours, and tooltips are three common categories of visual guides (VGs) in the onboarding screens for users to get familiar with the app. It is important to offer first-time users appropriate VG to explain the key functions in the app interface. In this paper, we study the effective VG elements that help users adapt to the app UI. We first crowd-sourced user engagement (UE) assessments, and collected 7,080 responses reflecting user cognitive preferences to 114 collected apps containing 1,194 visual guides. Our analytics of the responses shows the improvement of VG following the analysis in three perspectives (types of UI elements, semantic, and spatial analysis). Accordingly, the proposed Parallel Boosted Regression Trees resulted in a highly accurate rating (85%) of the VGs into a three-level UE score, providing app designers useful hints on designing VGs for high levels of user retention and user engagement.

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来源期刊

Displays 工程技术-工程：电子与电气

CiteScore

4.60

自引率

25.60%

发文量

138

审稿时长

92 days

期刊介绍： Displays is the international journal covering the research and development of display technology, its effective presentation and perception of information, and applications and systems including display-human interface. Technical papers on practical developments in Displays technology provide an effective channel to promote greater understanding and cross-fertilization across the diverse disciplines of the Displays community. Original research papers solving ergonomics issues at the display-human interface advance effective presentation of information. Tutorial papers covering fundamentals intended for display technologies and human factor engineers new to the field will also occasionally featured.