Derailing the Disinformation Before Decision Day

Abstract

When it comes to any election, the single most important factor influencing voters is the information that is informing their decision. One could even argue that information is the only factor that matters. Think for a moment when you have cast a ballot: You formed your opinions based on the information you possessed. The question of how voters will process information is, to say the least, complicated. Some voters will rely on prior experience, others will find some sources more credible than others, while yet others will be predisposed to accept certain information. The art of election campaigning depends in significant part on persuading voters on how to accept and consider the information available to them.