{"title":"Cognitive and cultural factors in metaverse acceptance: A TAM-based meta-analysis","authors":"Lekhika Sharma , Neeraj Kaushik , Mohita Maggon , Brijesh Sivathanu","doi":"10.1016/j.actpsy.2025.104855","DOIUrl":null,"url":null,"abstract":"<div><div>The burgeoning interest in the metaverse prompts a thorough examination of its adoption determinants. While the Technology Acceptance Model (TAM) has been extensively leveraged for this purpose, disparities in findings across demographics, industries, and cultures exist. Our study conducts a comprehensive meta-analysis, consolidating diverse research to deepen understanding of metaverse acceptance. We assess TAM's efficacy across industries, cultures, and user categories through moderator analysis. Additionally, we propose a theoretical framework based on TAM variables tailored to the metaverse. The study yields theoretical implications and identifies crucial factors influencing user adoption, facilitating effective marketing strategies in the ever-evolving metaverse environment.</div></div>","PeriodicalId":7141,"journal":{"name":"Acta Psychologica","volume":"254 ","pages":"Article 104855"},"PeriodicalIF":2.7000,"publicationDate":"2025-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Acta Psychologica","FirstCategoryId":"102","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0001691825001684","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/3/3 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"PSYCHOLOGY, EXPERIMENTAL","Score":null,"Total":0}
引用次数: 0
Abstract
The burgeoning interest in the metaverse prompts a thorough examination of its adoption determinants. While the Technology Acceptance Model (TAM) has been extensively leveraged for this purpose, disparities in findings across demographics, industries, and cultures exist. Our study conducts a comprehensive meta-analysis, consolidating diverse research to deepen understanding of metaverse acceptance. We assess TAM's efficacy across industries, cultures, and user categories through moderator analysis. Additionally, we propose a theoretical framework based on TAM variables tailored to the metaverse. The study yields theoretical implications and identifies crucial factors influencing user adoption, facilitating effective marketing strategies in the ever-evolving metaverse environment.
期刊介绍：
Acta Psychologica publishes original articles and extended reviews on selected books in any area of experimental psychology. The focus of the Journal is on empirical studies and evaluative review articles that increase the theoretical understanding of human capabilities.
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