Facial neuromodulator expectations of treatment naïve millennials

Abstract

As the millennial generation increasingly dominates the consumer landscape of facial neuromodulator treatments, a comprehensive understanding of their perceptions is crucial for tailoring effective aesthetic medical practices. However, there is currently a lack of comprehensive understanding of millennials' knowledge, attitudes, and expectations regarding facial neuromodulator treatments. We aim to understand millennials’ perceptions and expectations regarding neuromodulator treatments. We conducted a cross-sectional survey to uncover the perceptions and expectations of millennials towards facial neuromodulator treatments. Of the 150 participants, the primary reasons for considering treatment were the desire to look good for one’s age (48%) and to appear more youthful (26%). The main reasons for not pursuing treatment were the belief that it was not yet necessary (57%) and concerns about safety or side effects (11%). Millennials were most interested in treating their forehead (75%), lateral canthal area (49%), and glabella (39%). Expectations varied in terms of treatment outcomes, recovery times, and result duration. Most respondents anticipated a positive impact on self-esteem (52%) and would “probably” or “definitely” disclose undergoing treatments to their friends and peers (65%). Herein, we reveal a complex landscape of millennial understanding of and expectations towards facial neuromodulator treatments. The findings underscore the necessity for physicians to engage in detailed patient education and adapt communication strategies to align with millennial expectations and values. A better understanding of millennials’ expectations may guide clinical practices and allow dermatologists to significantly improve patient satisfaction and outcomes, driving forward the field of aesthetic medicine.