GPO survival strategies.

E Norman
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Abstract

Over the last two decades we have witnessed the genesis of a rapidly consolidating market with nearly all healthcare providers now participating in a handful of purchasing organizations either alliance-based or major national GPOs. For a traditional GPO to survive, even thrive in today's rapidly consolidating customer environment, it needs to focus on five essential issues: negotiating agreements, electronically-formatted contract information, sales force and support staff, value-added programs, and equity ownership. This articles discusses these five issues giving suggestions for their implementation.

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GPO生存策略。
在过去的二十年里,我们见证了一个快速整合的市场的起源,几乎所有的医疗保健提供商现在都参与了少数几个采购组织,要么是基于联盟的,要么是主要的全国性gpo。传统的GPO要想在当今快速整合的客户环境中生存下来,甚至蓬勃发展,就需要关注五个基本问题:谈判协议、电子格式的合同信息、销售队伍和支持人员、增值计划和股权所有权。本文对这五个问题进行了探讨,并提出了实施建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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