Managed care: competitive strategies for academic medical centers.

Abstract

For academic medical centers to get from where they are to where they need to be, their traditional clinical services paradigm must change in a frame-breaking, re-engineered, revolutionary way. The change must be real, as the market place will recognize impostors, and it must be led by a strongly committed executive leadership team. This professional paper will show that once accomplished, academic medical centers will most likely acquire the "competitive advantage" needed to win their rightful position in the future health care marketplace.