{"title":"The unraveling of a joint venture.","authors":"J D Brandt","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>An orthopedic group that recently moved to a new location needed to boost its image. In an effort to gain control of the market, and increase its referral base, the group tried to turn several local health clubs into sports medicine clinics. This case study details the time, money, efforts and, finally, the lessons learned from this unsuccessful venture.</p>","PeriodicalId":79579,"journal":{"name":"College review (Denver, Colo.)","volume":"10 2","pages":"78-83"},"PeriodicalIF":0.0000,"publicationDate":"1993-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"College review (Denver, Colo.)","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
An orthopedic group that recently moved to a new location needed to boost its image. In an effort to gain control of the market, and increase its referral base, the group tried to turn several local health clubs into sports medicine clinics. This case study details the time, money, efforts and, finally, the lessons learned from this unsuccessful venture.
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