{"title":"A consumer perspective.","authors":"M M Heslin","doi":"10.1177/009286158501900216","DOIUrl":null,"url":null,"abstract":"<p><p>The consumer's perspective of over-the-counter medication should be one of the most important determinants of strategy for individuals and companies manufacturing and distributing such products. The consumers, buyers, and users have been telling industry for a long time that they are concerned with safety, cost, effectiveness, and availability of choice. The wise producers have begun to heed the signs and the public is responding.</p>","PeriodicalId":51023,"journal":{"name":"Drug Information Journal","volume":"19 2","pages":"159-61"},"PeriodicalIF":0.0000,"publicationDate":"1985-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/009286158501900216","citationCount":"24","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Drug Information Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/009286158501900216","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 24
Abstract
The consumer's perspective of over-the-counter medication should be one of the most important determinants of strategy for individuals and companies manufacturing and distributing such products. The consumers, buyers, and users have been telling industry for a long time that they are concerned with safety, cost, effectiveness, and availability of choice. The wise producers have begun to heed the signs and the public is responding.
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