{"title":"Professional advertising and your optometric practice.","authors":"D McPherson","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.</p>","PeriodicalId":17208,"journal":{"name":"Journal of the American Optometric Association","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1999-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the American Optometric Association","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
As advertising by health care professionals becomes more common, it is possible to gain the benefits of well-designed advertising without sacrificing professionalism. This author explains how, with a special emphasis on Yellow Pages advertising.
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