{"title":"Who are my donors?","authors":"B Campbell","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>When designing a communications/marketing plan, it is critical to base it on a clear, accurate understanding of the target audience. Specifically, non-profits should have a great understanding of who their constituents are.</p>","PeriodicalId":79600,"journal":{"name":"Fund raising management","volume":"30 7","pages":"28-9"},"PeriodicalIF":0.0000,"publicationDate":"1999-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fund raising management","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
When designing a communications/marketing plan, it is critical to base it on a clear, accurate understanding of the target audience. Specifically, non-profits should have a great understanding of who their constituents are.
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