Stop hurting the ones you love--applying customer-driven strategies.

R E Beecy
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引用次数: 0

Abstract

"We love our customers" is a mantra expressed by all companies today, and yet the actions of these same companies often indicate the very opposite. Truth be told, this statement represents more of a euphemism than a statement of truth. Why is this, and why do many of us continue to rebuke our customers' loyalty when the most profitable and rewarding business relationships are the ones we have already established?

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不要再伤害你所爱的人——采用以客户为导向的策略。
“我们爱我们的客户”是当今所有公司的口头禅,然而这些公司的行为往往表明了相反的情况。说实话,这句话与其说是实话,不如说是委婉的说法。这是为什么?为什么我们中的许多人在最有利可图、最有回报的业务关系是我们已经建立的关系时,还在继续指责客户的忠诚度?
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