Customer-centered problem solving.

Q B Samelson
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引用次数: 0

Abstract

If there is no single best way to attract new customers and retain current customers, there is surely an easy way to lose them: fail to solve the problems that arise in nearly every buyer-supplier relationship, or solve them in an unsatisfactory manner. Yet, all too frequently, companies do just that. Either we deny that a problem exists, we exert all our efforts to pin the blame elsewhere, or we "Band-Aid" the problem instead of fixing it, almost guaranteeing that we will face it again and again.

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以客户为中心解决问题。
如果没有吸引新客户和留住现有客户的最佳方法,那么肯定有一种容易失去客户的方法:无法解决几乎所有买家-供应商关系中出现的问题,或者以令人不满意的方式解决问题。然而,企业往往就是这么做的。我们要么否认问题的存在,尽一切努力把责任推到别人身上,要么把问题“贴在创可贴上”,而不是去解决它,这几乎保证了我们会一次又一次地面对问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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