{"title":"Fund raising on the Internet: instant access to a new world of donors.","authors":"J D Hair","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>One advantage of having an online shopping village attached to your not-for-profit organization's Web site is it gets supporters used to contributing online. If a consumer is willing to purchase over the Web, it's only a short leap to putting donations more directly to work for a favorite cause.</p>","PeriodicalId":79600,"journal":{"name":"Fund raising management","volume":"30 8","pages":"16-8"},"PeriodicalIF":0.0000,"publicationDate":"1999-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fund raising management","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
One advantage of having an online shopping village attached to your not-for-profit organization's Web site is it gets supporters used to contributing online. If a consumer is willing to purchase over the Web, it's only a short leap to putting donations more directly to work for a favorite cause.
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