A comparative legal analysis of social media advertising of drugs in Germany and the United States.

IF 0.3 4区 医学 Q4 FOOD SCIENCE & TECHNOLOGY Food and drug law journal Pub Date : 2013-01-01
Bianca Buechner
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引用次数: 0

Abstract

Pharmaceutical companies use social media such as Facebook and Twitter more and more to advertise their products. Advertising of medicinal products especially in social media is a critical issue confronting patient protection, competition law and ethical concerns in direct-to-consumer advertising. Advertising in the World Wide Web must take into account national and international regulations, depending on which user from which country will have access to the information posted. Different legal requirements, if any, regulate the advertising of medicinal products. This paper discusses, challenges and compares the requirements and regulations of advertising medicinal products in social media, such as Facebook, in the United States on a federal level and the European Union with Germany as a reference Member State. Social media are very active and fast moving. Therefore, it is challenging and necessary at the same time to set guidelines and regulations for the use of social media in drug advertising. This paper is a first step toward promoting an international, consistent approach when talking about regulating advertising of medicinal products in social media.

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德国和美国社交媒体药品广告的比较法律分析。
制药公司越来越多地使用Facebook和Twitter等社交媒体来宣传他们的产品。医药产品的广告,特别是在社交媒体上的广告,是直接面向消费者的广告中患者保护、竞争法和伦理问题所面临的一个关键问题。万维网上的广告必须考虑到国家和国际法规,这取决于哪个国家的哪个用户可以访问所发布的信息。不同的法律要求(如果有的话)规范药品广告。本文从联邦层面对美国和以德国为参考成员国的欧盟在Facebook等社交媒体上对药品广告的要求和法规进行了讨论、挑战和比较。社交媒体非常活跃,发展迅速。因此,制定社交媒体在药品广告中的使用的指导方针和法规是具有挑战性的,同时也是必要的。在谈论规范社交媒体上的药品广告时,这篇论文是促进国际一致方法的第一步。
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来源期刊
Food and drug law journal
Food and drug law journal 医学-食品科技
CiteScore
0.20
自引率
50.00%
发文量
0
审稿时长
>36 weeks
期刊介绍: The Food and Drug Law Journal is a peer-reviewed quarterly devoted to the analysis of legislation, regulations, court decisions, and public policies affecting industries regulated by the U.S. Food and Drug Administration (FDA) and related agencies and authorities, including the development, manufacture, marketing, and use of drugs, medical devices, biologics, food, dietary supplements, cosmetics, veterinary, tobacco, and cannabis-derived products. Building on more than 70 years of scholarly discourse, since 2015, the Journal is published in partnership with the Georgetown University Law Center and the O’Neill Institute for National & Global Health Law. All members can access the Journal online. Each member organization and most individual memberships (except for government, student, and Emeritus members) receive one subscription to the print Journal.
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