Development and Evaluation of a Whiteboard Video Series to Support the Education and Recruitment of Committed Unrelated Donors for Hematopoietic Stem Cell Transplantation

Edward W. Li , Anna Lee , Maryam Vaseghi-Shanjani , Alexander Anagnostopoulos , Gabriele Jagelaviciute , Elena Kum , Tanya Petraszko , Heidi Elmoazzen , David Allan , Warren Fingrut
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引用次数: 8

Abstract

Whiteboard videos are a popular video format, allowing viewers to see drawings of concepts alongside explanatory text and speech. We hypothesized that whiteboard videos could support the education and recruitment of unrelated stem cell donors in Canada. A series of 5 sharable whiteboard videos about stem cell donation was produced and posted online in September 2018, including 1 full-length video (https://youtu.be/V4fVBtxnWfM) and 4 shorter videos titled “What Is Stem Cell Transplantation?” “How Does the Matching Process Work?” “How Are Stem Cells Donated?” and “How Can I Register as a Stem Cell Donor?” In the videos, metaphorical interpretations of stem cells as factories and genetic markers as barcode labels are employed to communicate complex concepts. The particular need for young, male, and ethnically diverse donors is reflected in the characters portrayed. Surveys demonstrated the videos (1) were used and valued by stakeholders in donor recruitment and (2) significantly improved objective and self-reported knowledge about stem cell donation and reduced donation-related ambivalence among viewers from the most-needed donor demographics. Use of the whiteboard videos was also associated with improved donor recruitment outcomes in Canada. Our work is relevant to donor registries and recruitment organizations worldwide that seek to improve their recruitment efforts.

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开发和评估白板视频系列,以支持教育和招募承诺的非亲属造血干细胞移植供者
白板视频是一种流行的视频格式,观众可以看到概念图以及解释性文本和演讲。我们假设白板视频可以支持加拿大非亲属干细胞供体的教育和招募。2018年9月,我们制作并发布了5个关于干细胞捐赠的白板视频,包括1个完整视频(https://youtu.be/V4fVBtxnWfM)和4个题为“什么是干细胞移植?”“匹配过程是如何工作的?”“干细胞是如何捐献的?”和“如何登记成为干细胞捐献者?”在视频中,干细胞作为工厂和基因标记作为条形码标签的隐喻性解释被用来传达复杂的概念。对年轻、男性和不同种族的捐赠者的特别需求反映在所描绘的人物身上。调查显示,这些视频(1)在捐赠者招募中被利益相关者使用和重视,(2)显著提高了关于干细胞捐赠的客观和自我报告的知识,并减少了来自最需要的捐赠者人口统计数据的观众中与捐赠相关的矛盾心理。在加拿大,白板视频的使用也与捐助者招募结果的改善有关。我们的工作与世界各地寻求改进其招聘工作的捐助者登记和招聘组织有关。
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来源期刊
CiteScore
6.60
自引率
0.00%
发文量
1061
审稿时长
3-6 weeks
期刊介绍: Biology of Blood and Marrow Transplantation publishes original research reports, reviews, editorials, commentaries, letters to the editor, and hypotheses and is the official publication of the American Society for Transplantation and Cellular Therapy. The journal focuses on current technology and knowledge in the interdisciplinary field of hematopoetic stem cell transplantation.
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