{"title":"Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States.","authors":"Po-Lin Pan, Shelby King","doi":"10.1080/07359683.2021.1995644","DOIUrl":null,"url":null,"abstract":"<p><p>Due to seniors being at high risk of severe COVID-19, senior living communities became most impacted settings from COVID-19. This study investigated how senior living communities managed COVID-19 by looking at situational factors in their responses to COVID-19 on their websites. The study found that COVID-19 information had the least presence on the websites. However, most communities still exhibited their efforts to practice COVID-19 preventions. Many websites provided detailed vaccination information to encourage people to be vaccinated for new normal, while others illustrated the impact of social isolation on mental and physical health of their residents with health recommendations.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":"38 4","pages":"255-269"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/07359683.2021.1995644","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2021/11/9 0:00:00","PubModel":"Epub","JCR":"Q3","JCRName":"Health Professions","Score":null,"Total":0}
引用次数: 1
Abstract
Due to seniors being at high risk of severe COVID-19, senior living communities became most impacted settings from COVID-19. This study investigated how senior living communities managed COVID-19 by looking at situational factors in their responses to COVID-19 on their websites. The study found that COVID-19 information had the least presence on the websites. However, most communities still exhibited their efforts to practice COVID-19 preventions. Many websites provided detailed vaccination information to encourage people to be vaccinated for new normal, while others illustrated the impact of social isolation on mental and physical health of their residents with health recommendations.
期刊介绍：
Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.
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