{"title":"Can a beautiful smile win the vote?: <i>The role of candidates' physical attractiveness and facial expressions in elections</i>.","authors":"Lena Masch, Anna Gassner, Ulrich Rosar","doi":"10.1017/pls.2021.17","DOIUrl":null,"url":null,"abstract":"<p><p>Several empirical studies have linked political candidates' electoral success to their physical appearance. We reexamine the effects of candidates' physical attractiveness by taking into account emotional facial expressions as measured by automated facial recognition software. The analysis is based on an observational case study of candidate characteristics in the 2017 German federal election. Using hierarchical regression modeling and controlling for candidates' displays of happiness, consistent effects of physical attractiveness remain. The results suggest that a potential interaction effect between displays of happiness and attractiveness positively affects vote shares. The study emphasizes the importance of considering emotional expressions when analyzing the impact of candidate appearance on electoral outcomes.</p>","PeriodicalId":35901,"journal":{"name":"Politics and the Life Sciences","volume":"40 2","pages":"213-223"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Politics and the Life Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/pls.2021.17","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 6
Abstract
Several empirical studies have linked political candidates' electoral success to their physical appearance. We reexamine the effects of candidates' physical attractiveness by taking into account emotional facial expressions as measured by automated facial recognition software. The analysis is based on an observational case study of candidate characteristics in the 2017 German federal election. Using hierarchical regression modeling and controlling for candidates' displays of happiness, consistent effects of physical attractiveness remain. The results suggest that a potential interaction effect between displays of happiness and attractiveness positively affects vote shares. The study emphasizes the importance of considering emotional expressions when analyzing the impact of candidate appearance on electoral outcomes.
期刊介绍:
POLITICS AND THE LIFE SCIENCES is an interdisciplinary peer-reviewed journal with a global audience. PLS is owned and published by the ASSOCIATION FOR POLITICS AND THE LIFE SCIENCES, the APLS, which is both an American Political Science Association (APSA) Related Group and an American Institute of Biological Sciences (AIBS) Member Society. The PLS topic range is exceptionally broad: evolutionary and laboratory insights into political behavior, including political violence, from group conflict to war, terrorism, and torture; political analysis of life-sciences research, health policy, environmental policy, and biosecurity policy; and philosophical analysis of life-sciences problems, such as bioethical controversies.