Simulations of the Diffusion of Innovation by Trust-Distrust Model Focusing on the Network Structure.

Abstract

The purpose of this study is to examine the role of interaction between mass media and people in the diffusion of innovation using the Trust-Distrust model, one of the theories of opinion dynamics. Therefore, in this study, we ran simulations using the Trust-Distrust model to confirm the differences in opinion distribution across different network structures. We used the five adopter categories as the agents of the Trust-Distrust model and applied the random network, scale-free network, and small-world network as the networks for simulation. As a result, we confirmed that differences in network structure lead to differences in the diffusion of innovations (distribution of opinions).