{"title":"Chemophobia and passion: why chemists should desire Marcel Proust.","authors":"Radek Chalupa, Karel Nesměrák","doi":"10.1007/s00706-022-02945-5","DOIUrl":null,"url":null,"abstract":"<p><p>In this article, we introduce a new communication strategy called the \"communication success dimension\" for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust's <i>In Search of Lost Time</i> to combat chemophobia.</p><p><strong>Graphical abstract: </strong></p>","PeriodicalId":18766,"journal":{"name":"Monatshefte Fur Chemie","volume":"153 9","pages":"697-705"},"PeriodicalIF":1.7000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9281275/pdf/","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Monatshefte Fur Chemie","FirstCategoryId":"92","ListUrlMain":"https://doi.org/10.1007/s00706-022-02945-5","RegionNum":4,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2022/7/14 0:00:00","PubModel":"Epub","JCR":"Q3","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
Abstract
In this article, we introduce a new communication strategy called the "communication success dimension" for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust's In Search of Lost Time to combat chemophobia.
期刊介绍：
"Monatshefte für Chemie/Chemical Monthly" was originally conceived as an Austrian journal of chemistry. It has evolved into an international journal covering all branches of chemistry. Featuring the most recent advances in research in analytical chemistry, biochemistry, inorganic, medicinal, organic, physical, structural, and theoretical chemistry, Chemical Monthly publishes refereed original papers and a section entitled "Short Communications". Reviews, symposia in print, and issues devoted to special fields will also be considered.
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