Cartooning and sexism in the time of Covid-19: Metaphors and metonymies in the Arab mind.

IF 2.4 1区 文学 Q1 COMMUNICATION Discourse & Society Pub Date : 2023-03-01 Epub Date: 2022-07-26 DOI:10.1177/09579265221113028
Ahmed Abdel-Raheem
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引用次数: 2

Abstract

Using a large-scale corpus of 706 coronavirus cartoons by male and female Arab artists, this study takes a fresh and more cognitive look at sexism in multimodal discourse. Specifically, it examines the role of salience and grammar (and hence of metaphor and metonymy) in gender bias and/or in discrimination against women. It argues that both men and women are vulnerable to the influence of stereotypical and outdated beliefs that create unconscious bias. But this raises the crucial issue of whether we can speak of 'overt' sexism in images. Issues around terminology and conceptualization are thus also investigated. Importantly, this paper makes the following contributions to feminist and cross-cultural pragmatics: (i) it brings a distinctly Arabic perspective to gender and language; (ii) it expands socio-cognitive pragmatics beyond spoken and written communication; (iii) it shows a close coupling between an Arabic grammar and other aspects of culture; and (iv) it has the potential for impact beyond academia, specifically in the sphere of coronavirus care or of health communication.

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新冠肺炎时代的漫画和性别歧视:阿拉伯思想中的隐喻和转喻。
这项研究使用了706幅阿拉伯男性和女性艺术家的新冠病毒漫画的大规模语料库,对多模式话语中的性别歧视进行了全新的、更具认知性的研究。具体而言,它考察了显著性和语法(以及隐喻和转喻)在性别偏见和/或歧视妇女中的作用。它认为,男性和女性都容易受到造成无意识偏见的陈规定型观念和过时观念的影响。但这引发了一个关键问题,即我们是否可以谈论图像中的“公开”性别歧视。因此,还调查了术语和概念化方面的问题。重要的是,本文对女性主义和跨文化语用学做出了以下贡献:(i)它为性别和语言带来了独特的阿拉伯语视角;(ii)它将社会认知语用学扩展到口语和书面交际之外;(iii)它显示了阿拉伯语语法和文化的其他方面之间的紧密耦合;以及(iv)它有可能在学术界之外产生影响,特别是在冠状病毒护理或健康传播领域。
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来源期刊
CiteScore
4.50
自引率
4.50%
发文量
52
期刊介绍: Discourse & Society is a multidisciplinary peer-reviewed journal whose major aim is to publish outstanding research at the boundaries of discourse analysis and the social sciences. It focuses on explicit theory formation and analysis of the relationships between the structures of text, talk, language use, verbal interaction or communication, on the one hand, and societal, political or cultural micro- and macrostructures and cognitive social representations, on the other hand. That is, D&S studies society through discourse and discourse through an analysis of its socio-political and cultural functions or implications. Its contributions are based on advanced theory formation and methodologies of several disciplines in the humanities and social sciences.
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