Value-Creation Strategies for E-Commerce Businesses

Sanchita Kuchi, Sumeet Gupta
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引用次数: 1

Abstract

Startups dream of becoming unicorns, but only a few make it to the top in the e-commerce space. Where should they look for value creation? This study develops a value creation matrix of e-commerce startups based on the Teece model and Value configurations and validates the same on 96 Indian e-commerce startups. E-commerce startups can locate themselves on this matrix and take appropriate steps to create value. The article validates the prescriptions of the Teece model and Value configuration as applied by Afuah and Tucci (2003) in the e-commerce context. The matrix developed in this study will be a helpful aid for the practitioners. Firms could use it to analyze their current offerings and build a suitable investor pitch. Investors can use the matrix to analyze a firm’s strategies and positioning in the e-commerce space.
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电子商务企业的价值创造策略
创业公司梦想成为独角兽,但在电子商务领域,只有少数几家公司做到了顶峰。他们应该在哪里寻找价值创造?本文基于Teece模型和价值配置,构建了电子商务创业公司的价值创造矩阵,并对96家印度电子商务创业公司进行了验证。电子商务创业公司可以在这个矩阵中定位自己,并采取适当的步骤来创造价值。本文对Afuah和Tucci(2003)在电子商务背景下应用的Teece模型和Value configuration的处方进行了验证。本研究所建立的矩阵将对实务人员有帮助。公司可以用它来分析他们目前的产品,并建立一个合适的投资者宣传。投资者可以使用矩阵来分析公司在电子商务领域的战略和定位。
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来源期刊
CiteScore
3.90
自引率
31.20%
发文量
25
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