The essence of key success factors as a competitive advantage of the enterprise

V. Yevtushenko, T. Shuba, Y. Berezyuk, Serhii Odiyanenko
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引用次数: 1

Abstract

The relevance of the researched topic lies in the growth of competition between business entities in both domestic and foreign markets. The processes of globalization and integration predetermine the constant search by enterprises for ways to gain competitive advantages in order to increase the loyalty of existing customers and obtain new ones, to seek access to new markets, and ultimately, increase profits. In such circumstances, the study of key success factors becomes an extremely important task for both business representatives and scientists. The purpose of the article is to review existing views on the process of defining and forming key success factors, as well as the issue of separating the essence of the concepts of “key success factors” and “key performance indicators”. To write the article, Ukrainian and foreign scientific publications in the field of marketing, management, international business and entrepreneurship have been analyzed. The article is devoted to the problem of increasing the competitiveness of Ukrainian enterprises through the development of key success factors. The article groups the main approaches to defining the concept of “key success factors”. The author’s interpretation of the concept of “key success factors” has been provided. Characteristics, that competitive advantages have to meet in order to be considered strategic success factors, have been identified. The main areas of key success factors have been formed and considered. It has been concluded that the competitive advantage of any product or service is constantly changing and unique, and therefore requires constant analysis of the market and economic situation, taking into account many factors that affect them. Recommendations have been provided on the effective use of key success factors by management of Ukrainian enterprises in order to increase the enterprise’s financial performance, improve its image, stabilize its economic condition, etc. The article presents scientific and practical significance for business representatives who seek to identify, investigate and improve the key success factors of their own enterprises and gain additional competitive advantages
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作为企业竞争优势的关键成功因素的本质
研究课题的相关性在于国内外市场上企业之间的竞争日益激烈。全球化和一体化的进程预先决定了企业不断寻找获得竞争优势的方法,以增加现有客户的忠诚度并获得新客户,寻求进入新市场的途径,最终增加利润。在这种情况下,对企业代表和科学家来说,关键成功因素的研究成为一项极其重要的任务。本文的目的是回顾现有的关于关键成功因素定义和形成过程的观点,以及区分“关键成功因素”和“关键绩效指标”概念本质的问题。为了撰写这篇文章,对乌克兰和国外在市场营销、管理、国际商务和创业领域的科学出版物进行了分析。本文致力于通过开发关键成功因素来提高乌克兰企业竞争力的问题。本文对界定“关键成功因素”概念的主要方法进行了分类。作者对“关键成功因素”的概念进行了解释。已经确定了竞争优势必须满足的特征,以便被认为是战略成功因素。对主要领域的关键成功因素进行了形成和考虑。已经得出的结论是,任何产品或服务的竞争优势都是不断变化和独特的,因此需要不断分析市场和经济形势,考虑到影响它们的许多因素。就乌克兰企业管理层有效利用关键成功因素,提高企业财务业绩、改善企业形象、稳定经济状况等方面提出了建议。本文对寻求识别、调查和改进自己企业的关键成功因素,以获得额外竞争优势的企业代表具有科学和现实意义
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0.00%
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1
审稿时长
7 weeks
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