{"title":"The Elon Musk experience: celebrity management in financialised capitalism","authors":"Agustin Ferrari Braun","doi":"10.1080/19392397.2022.2154685","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper critically interrogates Elon Musk’s celebrity image through an analysis of Musk’s appearance in the podcast The Joe Rogan’s Experience. It shows that the billionaire’s public persona is a constitutive part of his corporate strategy, and introduces the concept of ‘celebrity management’ to theorise how the affordances of celebrity can be mobilised to create conditions for a company to operate. Combining celebrity studies with critical political economy, Musk’s stardom is situated in the context of financialised capitalism, addressing the systemic contradictions contained (and artificially solved) in his image, while also demonstrating that it is tactically deployed to further financialised logics of his companies.","PeriodicalId":46401,"journal":{"name":"Celebrity Studies","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Celebrity Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/19392397.2022.2154685","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT This paper critically interrogates Elon Musk’s celebrity image through an analysis of Musk’s appearance in the podcast The Joe Rogan’s Experience. It shows that the billionaire’s public persona is a constitutive part of his corporate strategy, and introduces the concept of ‘celebrity management’ to theorise how the affordances of celebrity can be mobilised to create conditions for a company to operate. Combining celebrity studies with critical political economy, Musk’s stardom is situated in the context of financialised capitalism, addressing the systemic contradictions contained (and artificially solved) in his image, while also demonstrating that it is tactically deployed to further financialised logics of his companies.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
