“Intervening Is a Good Thing but . . .”: The Role of Social Norms in Users’ Justifications of (Non-)Intervention Against Incivility

IF 5.5 1区文学 Q1 COMMUNICATION Social Media + Society Pub Date : 2023-07-01 DOI:10.1177/20563051231186561

Emilija Gagrčin, Miriam Milzner

引用次数: 0

Abstract

User intervention against incivility as social enforcement of democratic norms on social media platforms is considered an act of “good citizenship” by citizens and scholars alike. However, between ideals and behavior, multiple social norms are at play in shaping individuals’ sense of personal responsibility for intervening. This study explores the role of conflicting norms in situations requiring user intervention against online incivility. By combining the perspectives of norms as expectations and norms as cultural vocabularies, we investigate users’ salient norms, and how these norms influence users’ justifications for (non-)intervention. Based on qualitative interview data from Germany ( N = 20), we identified three distinct reasoning patterns employed to justify (non-)intervention: the pragmatic, the dismissive, and the aspirational. By identifying fault lines, our typology points to normative origins of ambivalence related to user intervention. The findings offer insights into strategies to motivate intervention against online incivility.

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“干预是一件好事，但……”：社会规范在用户（非）干预不文明行为的正当性中的作用

用户对社交媒体平台上民主规范的社会执行进行干预，反对不文明行为，公民和学者都认为这是一种“良好公民身份”行为。然而，在理想和行为之间，多重社会规范在塑造个人干预的个人责任感方面发挥着作用。本研究探讨了冲突规范在需要用户干预网络不文明行为的情况下的作用。通过将规范作为期望和规范作为文化词汇的视角相结合，我们调查了用户的显著规范，以及这些规范如何影响用户对（非）干预的辩护。基于德国的定性访谈数据（N = 20），我们确定了三种不同的推理模式来证明（非）干预的合理性：务实的、轻蔑的和渴望的。通过识别断层线，我们的类型学指出了与用户干预相关的矛盾心理的规范起源。这些发现为激励干预网络不文明行为的策略提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.