{"title":"Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory","authors":"Prashant Chaudhary, Sarika Sharma","doi":"10.17010/ijom/2022/v52/i6/169833","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Journal of Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17010/ijom/2022/v52/i6/169833","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
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