Mass surveillance to fight COVID-19: acceptance of surveillance technologies depends on goal-directed motivation

IF 1.2 Q4 TELECOMMUNICATIONS Journal of Location Based Services Pub Date : 2022-03-01 DOI:10.1080/17489725.2022.2046877
G. Ross
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引用次数: 1

Abstract

ABSTRACT Many governments use mass surveillance to fight COVID-19. Surveillance technologies can help in controlling the spread of the virus, but they may also raise privacy concerns among citizens. This research aims to explore the behavioural mechanisms underlying the acceptance of mass surveillance during COVID-19 and public health emergencies in the future. According to regulatory focus theory, goal-directed behaviour is regulated by two motivational systems – promotion and prevention. Promotion-focused individuals are motivated by growth and prefer to use eager strategies to achieve their goals. Prevention-focused individuals are motivated by safety and prefer to use vigilant strategies. Based on the theory, it is proposed that there is a relationship between regulatory focus and acceptance of mass surveillance. Study 1 tested this proposal with a questionnaire that measured chronic regulatory focus. Study 2 tested this proposal with an experimental priming technique. For both, chronic and experimentally manipulated regulatory focus, these studies showed that surveillance acceptance was associated with regulatory focus. In Study 1, surveillance acceptance was positively associated with prevention focus. Privacy concerns mediated this relationship. The higher the prevention focus, the lower were the concerns about privacy, and thus, the higher was the willingness to accept mass surveillance. Moreover, promotion focus moderated the relationship between privacy concerns and surveillance acceptance. The higher the concerns about privacy, the lower was the willingness to accept mass surveillance, and the higher the promotion focus, the stronger was the effect. Study 2 found that a situationally induced regulatory focus moderated the relationship between privacy concerns and surveillance acceptance. The higher the concerns over privacy, the lower was the willingness to accept mass surveillance, and the effect was stronger for an induced promotion (vs. prevention) focus. Models of surveillance acceptance are presented. Implications for public health and health communication are discussed.
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抗击新冠肺炎的大规模监测:监测技术的接受取决于目标导向的动机
摘要许多政府使用大规模监测来抗击新冠肺炎。监控技术可以帮助控制病毒的传播,但也可能引起公民的隐私问题。本研究旨在探索在新冠肺炎和未来突发公共卫生事件中接受大规模监测的行为机制。根据调节焦点理论,目标导向行为由两个动机系统调节——促进和预防。注重晋升的个人受成长的激励,更喜欢使用渴望的策略来实现自己的目标。注重预防的个人出于安全考虑,更喜欢使用警惕的策略。基于这一理论,提出监管重点与接受大规模监控之间存在关系。研究1用一份测量长期监管焦点的问卷对这一提议进行了测试。研究2用一种实验性启动技术测试了这一提议。对于慢性和实验操纵的监管焦点,这些研究表明,监督接受与监管焦点有关。在研究1中,监测接受度与预防重点呈正相关。隐私问题是这种关系的中介。预防重点越高,对隐私的担忧就越低,因此接受大规模监控的意愿就越高。此外,宣传重点调节了隐私问题和接受监控之间的关系。对隐私的担忧越高,接受大规模监控的意愿就越低,推广重点越高,效果就越强。研究2发现,情境诱导的监管焦点调节了隐私问题和监控接受之间的关系。对隐私的担忧越高,接受大规模监控的意愿就越低,而诱导性宣传(相对于预防)的效果更强。给出了监督验收的模型。讨论了对公共卫生和健康传播的影响。
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来源期刊
CiteScore
3.70
自引率
8.70%
发文量
12
期刊介绍: The aim of this interdisciplinary and international journal is to provide a forum for the exchange of original ideas, techniques, designs and experiences in the rapidly growing field of location based services on networked mobile devices. It is intended to interest those who design, implement and deliver location based services in a wide range of contexts. Published research will span the field from location based computing and next-generation interfaces through telecom location architectures to business models and the social implications of this technology. The diversity of content echoes the extended nature of the chain of players required to make location based services a reality.
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