{"title":"Internationalization Strategies in the German Dairy Industry and their Influence on the Economic Performance of Firms","authors":"Johannes Meyer, Jan‐Henning Feil, C. Schaper","doi":"10.18461/IJFSD.V10I4.22","DOIUrl":null,"url":null,"abstract":"Growing milk production, stagnating domestic consumption and ongoing liberalization of the worldwide milk market have led to increasing exports of milk and milk products out of Germany. This situation heightens competition amongst German dairies for market share on foreign markets. The German dairy industry, which comprises of some international corporations and many medium sized companies, including both cooperatives and privately owned companies, therefore has to find strategies with which to compete successfully on international markets. This study analyzes the German dairy industry comparing different internationalization strategies and their influence on the firms’ economic success. 18 German dairy companies have been analyzed. We identified different internationalization strategies with reference to Perlmutter’s EPRG model. To measure economic success, we analyzed annual reports from the dairy companies observed over the years 2010 to 2017 and so calculated different key figures. The influence of different internationalization strategies on economic success is analyzed by a Hausman Taylor estimation where the EBIT‐margin is the dependent variable in our model, representing economic success. We found that German dairy industry companies do pursue different internationalisation strategies and that these have different influences on the companies’ economic success.","PeriodicalId":37887,"journal":{"name":"International Journal on Food System Dynamics","volume":"10 1","pages":"332-346"},"PeriodicalIF":0.0000,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal on Food System Dynamics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18461/IJFSD.V10I4.22","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Growing milk production, stagnating domestic consumption and ongoing liberalization of the worldwide milk market have led to increasing exports of milk and milk products out of Germany. This situation heightens competition amongst German dairies for market share on foreign markets. The German dairy industry, which comprises of some international corporations and many medium sized companies, including both cooperatives and privately owned companies, therefore has to find strategies with which to compete successfully on international markets. This study analyzes the German dairy industry comparing different internationalization strategies and their influence on the firms’ economic success. 18 German dairy companies have been analyzed. We identified different internationalization strategies with reference to Perlmutter’s EPRG model. To measure economic success, we analyzed annual reports from the dairy companies observed over the years 2010 to 2017 and so calculated different key figures. The influence of different internationalization strategies on economic success is analyzed by a Hausman Taylor estimation where the EBIT‐margin is the dependent variable in our model, representing economic success. We found that German dairy industry companies do pursue different internationalisation strategies and that these have different influences on the companies’ economic success.
期刊介绍：
Understanding the development of the food system requires a system view that captures the complexity of the system and its many interrelationships with its economic, social and natural environments. The Journal accepts and offers papers within this broad range of issues focussing on the management, policy, marketing, consumer aspects, transparency, e-commerce, institutional or regional development, information and communication systems, ressource economics, production economics, chain management, network economics, and similar aspects. Papers may focus on modeling, empirical research or theoretical analyis. This broad range of publication opportunities asks authors to follow clear lines of arguments and to present arguments in a convincing way that avoids unnecessary complexities of model formulations if not relevant for the support of arguments. The publication of scientific articles is complemented by a number of sections that provide room for publications with a more specific focus: ''Case studies'': A section on case studies of the ''Harvard Type'' allows the publication of studies that might build on established scientific methodology but demonstrate its use in ceratin decision environments. Case studies might be complemented by ''teaching cases'' that are kept on a database outside the journal but accessible to readers on approval by authors. ''Research Forum'': It allows to discuss newly emerging research challenges or to contribute to ongoing scientific discussions on research problems. In addition, authors might initiate a discussion on issues brought up by articles published in the journal. ''Research Notes'': It provides room for specific shorter scientific contributions with a narrow scope.
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