{"title":"Comparison Conditions in Research on Persuasive Message Effects: Aligning Evidence and Claims About Persuasiveness","authors":"D. O’Keefe","doi":"10.1080/19312458.2023.2214949","DOIUrl":null,"url":null,"abstract":"ABSTRACT In persuasion message effects research, two kinds of research design are common. One compares the persuasiveness of two different advocacy messages on the same topic. The other compares the persuasiveness of an advocacy message against a no-advocacy-message control condition. Because these two designs contain different comparisons they underwrite different claims, but the designs – and their corresponding claims – are prone to misunderstanding and confusion. And when a study combines the two designs, especially complex issues can arise. This article aims to sort out the relevant issues in the service of better alignment between evidence and claims in persuasive message effects research.","PeriodicalId":47552,"journal":{"name":"Communication Methods and Measures","volume":"17 1","pages":"187 - 204"},"PeriodicalIF":6.3000,"publicationDate":"2023-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Methods and Measures","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/19312458.2023.2214949","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT In persuasion message effects research, two kinds of research design are common. One compares the persuasiveness of two different advocacy messages on the same topic. The other compares the persuasiveness of an advocacy message against a no-advocacy-message control condition. Because these two designs contain different comparisons they underwrite different claims, but the designs – and their corresponding claims – are prone to misunderstanding and confusion. And when a study combines the two designs, especially complex issues can arise. This article aims to sort out the relevant issues in the service of better alignment between evidence and claims in persuasive message effects research.
期刊介绍：
Communication Methods and Measures aims to achieve several goals in the field of communication research. Firstly, it aims to bring attention to and showcase developments in both qualitative and quantitative research methodologies to communication scholars. This journal serves as a platform for researchers across the field to discuss and disseminate methodological tools and approaches.
Additionally, Communication Methods and Measures seeks to improve research design and analysis practices by offering suggestions for improvement. It aims to introduce new methods of measurement that are valuable to communication scientists or enhance existing methods. The journal encourages submissions that focus on methods for enhancing research design and theory testing, employing both quantitative and qualitative approaches.
Furthermore, the journal is open to articles devoted to exploring the epistemological aspects relevant to communication research methodologies. It welcomes well-written manuscripts that demonstrate the use of methods and articles that highlight the advantages of lesser-known or newer methods over those traditionally used in communication.
In summary, Communication Methods and Measures strives to advance the field of communication research by showcasing and discussing innovative methodologies, improving research practices, and introducing new measurement methods.
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