{"title":"Customer Acceptance of Online Travel Agents in Indonesia","authors":"M. Almunawar, M F Anshari, S. Lim","doi":"10.1080/10599231.2022.2095588","DOIUrl":null,"url":null,"abstract":"ABSTRACT This research aims to reveal factors that influence the acceptance of digital marketplace on travel in Indonesia. A modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed as the framework for the study to derive factors that influence the acceptance of digital marketplace on travel by Indonesian consumers/travelers. The results from hypothesis testing indicate that performance expectancy and trust positively influence customer acceptance through behavioral intention. Interestingly, we find that facilitating conditions positively influence both performance expectancy and trust in the context of customer acceptance of online travel agents in Indonesia.","PeriodicalId":15043,"journal":{"name":"Journal of Asia-Pacific Business","volume":"23 1","pages":"254 - 272"},"PeriodicalIF":0.0000,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Asia-Pacific Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10599231.2022.2095588","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT This research aims to reveal factors that influence the acceptance of digital marketplace on travel in Indonesia. A modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was employed as the framework for the study to derive factors that influence the acceptance of digital marketplace on travel by Indonesian consumers/travelers. The results from hypothesis testing indicate that performance expectancy and trust positively influence customer acceptance through behavioral intention. Interestingly, we find that facilitating conditions positively influence both performance expectancy and trust in the context of customer acceptance of online travel agents in Indonesia.
期刊介绍：
Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
