{"title":"The Evolution and Power of Online Consumer Activism: Illustrating the Hybrid Dynamics of “Consumer Video Activism” in China through Two Case Studies","authors":"Emiliano Treré, Zizheng Yu","doi":"10.1080/08838151.2021.1965143","DOIUrl":null,"url":null,"abstract":"ABSTRACT Short videos and short-video-based social media (SVB) platforms have provided Chinese consumers with a new way to protest against businesses. However, they have received scant attention from scholars. This study aims to fill this gap in two ways. Firstly, it will contextualize this phenomenon within the literature on consumer activism, foregrounding three key phases in the evolution of online consumer activism in China. Secondly, it will analyze two case studies to provide a vivid picture of consumer video activism (CVA), disentangling its hybrid dynamics in the complex interaction between consumers, businesses, We-media, mainstream media and the public.","PeriodicalId":48051,"journal":{"name":"Journal of Broadcasting & Electronic Media","volume":"65 1","pages":"761 - 785"},"PeriodicalIF":2.2000,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Broadcasting & Electronic Media","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/08838151.2021.1965143","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 4
Abstract
ABSTRACT Short videos and short-video-based social media (SVB) platforms have provided Chinese consumers with a new way to protest against businesses. However, they have received scant attention from scholars. This study aims to fill this gap in two ways. Firstly, it will contextualize this phenomenon within the literature on consumer activism, foregrounding three key phases in the evolution of online consumer activism in China. Secondly, it will analyze two case studies to provide a vivid picture of consumer video activism (CVA), disentangling its hybrid dynamics in the complex interaction between consumers, businesses, We-media, mainstream media and the public.
期刊介绍：
Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.
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