Newly constructed ancient towns in China: creating ‘heritage’ in theme parks

IF 2.2 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Tourism and Cultural Change Pub Date : 2022-12-05 DOI:10.1080/14766825.2022.2149338
Chujun Wang, Yali Wang, Di Zhao
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Abstract

ABSTRACT China has been experiencing a boom in newly constructed ancient towns (NCAT). Under the influence of recent central policies, requiring heritage activation and cultural revitalisation, NCATs that were viewed as theme parks providing entertaining experiences have become a new type of heritage site. With a case study of Gubei Water Town, it is shown that under the name of revitalising traditional culture, ‘heritage’ is created following the decisions of the tourism developer based on tourist preference. We suggest that themed environments may aggravate the exclusion of local communities and reduce the possibility for bottom-up negotiations in the process of heritage interpretation. Also, the convergence of NCATs and ancient towns may speed up the decline in cultural diversity in China.
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中国新建古镇:在主题公园中创造“遗产”
摘要:近年来,中国正经历着一场新建古镇的热潮。在最近中央政策的影响下,要求活化文物和活化文化,被视为提供娱乐体验的主题公园已成为一种新型的文物遗址。以古北水乡为例,在传统文化振兴的名义下,“遗产”是旅游开发商根据游客偏好做出的决定。我们认为,主题环境可能会加剧对当地社区的排斥,降低遗产解释过程中自下而上协商的可能性。此外,新京城与古镇的融合可能会加速中国文化多样性的下降。
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来源期刊
Journal of Tourism and Cultural Change
Journal of Tourism and Cultural Change HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.10
自引率
9.10%
发文量
31
期刊介绍: Journal of Tourism and Cultural Change ( JTCC ) is a peer-reviewed, transdisciplinary and transnational journal. It focuses on critically examining the relationships, tensions, representations, conflicts and possibilities that exist between tourism/travel and culture/cultures in an increasingly complex global context. JTCC provides a forum for debate against the backdrop of local, regional, national and transnational understandings of identity and difference. Economic restructuring, recognitions of the cultural dimension of biodiversity and sustainable development, contests regarding the positive and negative impact of patterns of tourist behaviour on cultural diversity, and transcultural strivings - all provide an important focus for JTCC . Global capitalism, in its myriad forms engages with multiple ''ways of being'', generating new relationships, re-evaluating existing, and challenging ways of knowing and being. Tourists and the tourism industry continue to find inventive ways to commodify, transform, present/re-present and consume material culture. JTCC seeks to widen and deepen understandings of such changing relationships and stimulate critical debate by: -Adopting a multidisciplinary approach -Encouraging deep and critical approaches to policy and practice -Embracing an inclusive definition of culture -Focusing on the concept, processes and meanings of change -Encouraging trans-national/transcultural perspectives
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