A meta-analysis of online travel booking services adoption: the moderating effects of national or regional economic development level and culture differences

IF 2.4 3区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS Aslib Journal of Information Management Pub Date : 2022-11-24 DOI:10.1108/ajim-04-2022-0198

Tiantian Li, Zhangxiang Zhu

{"title":"A meta-analysis of online travel booking services adoption: the moderating effects of national or regional economic development level and culture differences","authors":"Tiantian Li, Zhangxiang Zhu","doi":"10.1108/ajim-04-2022-0198","DOIUrl":null,"url":null,"abstract":"PurposeThis study aims to provide a systematic review and meta-analysis to explore the strength of the path relationship in the proposed model for online travel booking service adoption. It also explores the moderating effect of national or regional economic development levels and cultural differences.Design/methodology/approachA meta-analysis was conducted on the factors correlated with users' intention to adopt online travel booking services (OTBS) and the moderating effects of economic development levels and culture based on 42 empirical studies.FindingsPerceived usefulness, perceived ease of use, attitude and perceived behavioral control have a significant positive impact on adoption intention. By contrast, subjective norms have a significantly negative impact on adoption intention. Furthermore, the economic development level of a country or region significantly moderates the relationships between perceived usefulness and perceived behavior control, attitude and perceived behavior control, and subjective norms and adoption intention. At the same time, national or regional cultural differences significantly moderate the relationships between attitudes and adoption intention, perceived usefulness and perceived behavior control, and subjective norms and adoption intention.Originality/valueThis study was conducted to obtain a unified conclusion regarding the research field of online travel booking service adoption. Its content was original. The conclusion provides theoretical references for follow-up research and the development of targeted marketing programs for online travel-booking service providers.","PeriodicalId":53152,"journal":{"name":"Aslib Journal of Information Management","volume":"1 1","pages":""},"PeriodicalIF":2.4000,"publicationDate":"2022-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Aslib Journal of Information Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/ajim-04-2022-0198","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}

引用次数: 2

Abstract

PurposeThis study aims to provide a systematic review and meta-analysis to explore the strength of the path relationship in the proposed model for online travel booking service adoption. It also explores the moderating effect of national or regional economic development levels and cultural differences.Design/methodology/approachA meta-analysis was conducted on the factors correlated with users' intention to adopt online travel booking services (OTBS) and the moderating effects of economic development levels and culture based on 42 empirical studies.FindingsPerceived usefulness, perceived ease of use, attitude and perceived behavioral control have a significant positive impact on adoption intention. By contrast, subjective norms have a significantly negative impact on adoption intention. Furthermore, the economic development level of a country or region significantly moderates the relationships between perceived usefulness and perceived behavior control, attitude and perceived behavior control, and subjective norms and adoption intention. At the same time, national or regional cultural differences significantly moderate the relationships between attitudes and adoption intention, perceived usefulness and perceived behavior control, and subjective norms and adoption intention.Originality/valueThis study was conducted to obtain a unified conclusion regarding the research field of online travel booking service adoption. Its content was original. The conclusion provides theoretical references for follow-up research and the development of targeted marketing programs for online travel-booking service providers.

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

在线旅游预订服务采用的元分析:国家或地区经济发展水平和文化差异的调节作用

目的本研究旨在提供系统综述和荟萃分析，以探索所提出的在线旅行预订服务采用模型中路径关系的强度。探讨了国家或地区经济发展水平与文化差异的调节作用。设计/方法/方法基于42项实证研究，对与用户采用在线旅游预订服务（OTBS）的意愿相关的因素以及经济发展水平和文化的调节作用进行了荟萃分析。发现感知有用性、感知易用性、态度和感知行为控制对收养意愿有显著的正向影响。相比之下，主观规范对收养意愿有显著的负面影响。此外，一个国家或地区的经济发展水平显著调节了感知有用性和感知行为控制、态度和感知行为管制以及主观规范和收养意愿之间的关系。同时，国家或地区文化差异显著调节态度与收养意愿、感知有用性与感知行为控制、主观规范与收养意愿之间的关系。原创性/价值本研究旨在就在线旅行预订服务的采用研究领域得出统一的结论。它的内容是原创的。该结论为后续研究和在线旅游预订服务提供商制定有针对性的营销方案提供了理论参考。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文去求助

来源期刊

Aslib Journal of Information Management COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

5.30

自引率

19.20%

发文量

期刊介绍： Aslib Journal of Information Management covers a broad range of issues in the field, including economic, behavioural, social, ethical, technological, international, business-related, political and management-orientated factors. Contributors are encouraged to spell out the practical implications of their work. Aslib Journal of Information Management Areas of interest include topics such as social media, data protection, search engines, information retrieval, digital libraries, information behaviour, intellectual property and copyright, information industry, digital repositories and information policy and governance.