Capitalized rallies: Why campaigns costs are rising and rallies are hybridizing in Tanzania

Abstract

Campaign costs have risen in Africa. I ask: what has driven this cost inflation? Studies of Western parties attribute it to campaign modernization as mediatization. Studies of African parties do not recognize this campaign advancement. They attribute these it to another cause: spiraling clientelism. I argue that there is a third, hitherto overlooked driver of such inflation and adaptation: the hybridization of rallies with capital-intensive practices. This capitalization of rally production amounts to an alternative form of campaign modernization which diverges from those found in the global north. I trace this process in Tanzania, but this theory has wider reach. Many African campaigns are rally-intensive and have fewer authoritarian retardants of party competition than Tanzania. This makes it likely that other countries’ experiences resembled or surpassed Tanzania’s in Africa and beyond. Altogether, I demonstrate that there is ongoing innovation at rallies which is driving significant rises in campaign costs.