{"title":"Revisiting the Weaver Years at NBC","authors":"J. M. Baxter","doi":"10.1080/01439685.2022.2116859","DOIUrl":null,"url":null,"abstract":"This article reexamines Sylvester ‘Pat’ Weaver’s plans for cultural uplift via NBC television in the 1950s. His ambitions have been the subject of much scholarly research, which often notes his ‘Operation Frontal Lobes’ as influential, citing academic articles published in the 1990s as authoritative. However, contemporary documents show that the ‘Frontal Lobes’ project never succeeded and the effort became an embarrassment to the network. Taking advantage of searchable, digitized newspapers, magazines, and trade publications and reviewing materials in the NBC archives in Wisconsin, this article attempts a more nuanced understanding of Weaver’s influence on NBC programming.","PeriodicalId":44618,"journal":{"name":"HISTORICAL JOURNAL OF FILM RADIO AND TELEVISION","volume":"43 1","pages":"480 - 496"},"PeriodicalIF":0.1000,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"HISTORICAL JOURNAL OF FILM RADIO AND TELEVISION","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/01439685.2022.2116859","RegionNum":3,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
引用次数: 0
Abstract
This article reexamines Sylvester ‘Pat’ Weaver’s plans for cultural uplift via NBC television in the 1950s. His ambitions have been the subject of much scholarly research, which often notes his ‘Operation Frontal Lobes’ as influential, citing academic articles published in the 1990s as authoritative. However, contemporary documents show that the ‘Frontal Lobes’ project never succeeded and the effort became an embarrassment to the network. Taking advantage of searchable, digitized newspapers, magazines, and trade publications and reviewing materials in the NBC archives in Wisconsin, this article attempts a more nuanced understanding of Weaver’s influence on NBC programming.
期刊介绍：
The Historical Journal of Film, Radio and Television is an international and interdisciplinary journal concerned with the history of the audio-visual mass media from c.1900 to the present. It explores the institutional and ideological contexts of film, radio and television, analyses the evidence produced by the mass media for historians and social scientists, and considers the impact of mass communications on political, social and cultural history. The needs of those engaged in research and teaching are served by scholarly articles, book reviews and by archival reports concerned with the preservation and availability of records. In addition the journal aims to provide a survey of developments in the teaching of history and social science courses which involve the use of film and broadcast materials. Historical Journal of Film, Radio and Television is the official journal of the International Association for Media and History (IAMHIST). All articles published in the journal have undergone rigorous peer review, based on initial editorial screening and the opinion of at least two anonymous referees.
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