{"title":"What Type of Title Would You Put on Your Paintings?: The Impact on the Price of Artwork According to Its Title","authors":"JooYeon Park, Jihye Park, Ji Hyon Park","doi":"10.1177/0276237421994700","DOIUrl":null,"url":null,"abstract":"This paper investigated the impact of the type of title on the price of the artwork effects using the hammer price of the paintings auctioned in Korea during a two-year period from December 2017 to November 2019. The results of the analysis showed that a descriptive title had a negative effect on the prices fetched, whereas a more elaborate title had a positive effect on auction prices. Also, it was found that elaborate titles for abstract paintings had a significant positive impact on the hammer price. In the case of unknown artists, a descriptive title had a negative effect on the auction price, while the absence of a title had a positive impact. The findings of this study suggest that artists must make careful decisions when titling their work because the title of the work affects the purchase decisions of art collectors.","PeriodicalId":45870,"journal":{"name":"Empirical Studies of the Arts","volume":"40 1","pages":"57 - 80"},"PeriodicalIF":1.5000,"publicationDate":"2021-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0276237421994700","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Empirical Studies of the Arts","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/0276237421994700","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 2
Abstract
This paper investigated the impact of the type of title on the price of the artwork effects using the hammer price of the paintings auctioned in Korea during a two-year period from December 2017 to November 2019. The results of the analysis showed that a descriptive title had a negative effect on the prices fetched, whereas a more elaborate title had a positive effect on auction prices. Also, it was found that elaborate titles for abstract paintings had a significant positive impact on the hammer price. In the case of unknown artists, a descriptive title had a negative effect on the auction price, while the absence of a title had a positive impact. The findings of this study suggest that artists must make careful decisions when titling their work because the title of the work affects the purchase decisions of art collectors.
期刊介绍：
Empirical Studies of the Arts (ART) aims to be an interdisciplinary forum for theoretical and empirical studies of aesthetics, creativity, and all of the arts. It spans anthropological, psychological, neuroscientific, semiotic, and sociological studies of the creation, perception, and appreciation of literary, musical, visual and other art forms. Whether you are an active researcher or an interested bystander, Empirical Studies of the Arts keeps you up to date on the latest trends in scientific studies of the arts.
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