In artificial intelligence (AI) we trust: A qualitative investigation of AI technology acceptance

IF 11.2 2区 管理学 Q1 MANAGEMENT Journal of Business Logistics Pub Date : 2022-02-21 DOI:10.1111/jbl.12301
Abhinav Hasija, Terry L. Esper
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引用次数: 12

Abstract

Artificial intelligence (AI) applications are increasingly used to support supply chain management (SCM) activities. However, industry reports and recent research indicate difficulty in implementing AI solutions. This study explores the role of organizational factors in reconciling the differences between the potential SCM benefits of AI and its actual acceptance and use. We apply thematic analysis techniques to explore the marketing materials used by vendors of AI-enabled software and interviews with organization leaders that have experience with the deployment of AI-based technologies. The emergent model from our data analysis highlights organizational tactics often used to emphasize AI trustworthiness. Our findings suggest several tactics that could be used to convey that AI is a trustworthy technology. We build on the thematic model to situate the findings as offering theoretical extensions to the “social influence” aspect of UTAUT; and develop a robust call for research related to the effects of AI trustworthiness on internal, upstream, and downstream activities in the supply chain. The results contribute to academic conversations related to the acceptance and use of technology and the growing digitalization of supply chains. We outline managerial implications regarding the role of AI trustworthiness in AI use for managing SCM.

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在人工智能(AI)中,我们信任:对人工智能技术接受度的定性调查
人工智能(AI)应用越来越多地用于支持供应链管理(SCM)活动。然而,行业报告和最近的研究表明,实施人工智能解决方案存在困难。本研究探讨了组织因素在协调人工智能的潜在SCM利益与其实际接受和使用之间的差异方面的作用。我们运用主题分析技术来探索人工智能软件供应商使用的营销材料,并采访具有部署基于人工智能技术经验的组织领导者。从我们的数据分析中得出的新兴模型强调了经常用于强调人工智能可信度的组织策略。我们的研究结果提出了几种可以用来传达人工智能是一种值得信赖的技术的策略。我们以专题模型为基础,将研究结果定位为对UTAUT的“社会影响”方面提供理论扩展;并大力呼吁开展与人工智能可信度对供应链内部、上游和下游活动的影响相关的研究。研究结果促进了与技术接受和使用以及供应链日益数字化相关的学术对话。我们概述了关于人工智能可信度在人工智能管理SCM中的作用的管理含义。
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来源期刊
CiteScore
14.40
自引率
14.60%
发文量
34
期刊介绍: Supply chain management and logistics processes play a crucial role in the success of businesses, both in terms of operations, strategy, and finances. To gain a deep understanding of these processes, it is essential to explore academic literature such as The Journal of Business Logistics. This journal serves as a scholarly platform for sharing original ideas, research findings, and effective strategies in the field of logistics and supply chain management. By providing innovative insights and research-driven knowledge, it equips organizations with the necessary tools to navigate the ever-changing business environment.
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